KITCHEN THEORY TEAM – Chef Jozef Youssef, Professor Charles Spence, Cross-Modal Scientist at Oxford, and Audio Alchemist/Sonic Strategist, Steve Keller.
Chef Jozef Youssef is the Curator of the Culinary component page.
My vision for the culinary aspect of Journey Through The Senses is to highlight the sensory pleasures of food using a mix of science, artistry and technology. I want this experience to excite the diners, transporting them to new places in their minds. Drawing on a range of disciplines, this truly immersive dining experience will be a thought-provoking and multi-sensory journey that will allow guests to both appreciate delicious dishes and learn about their own personal sensory relationship with food.
Audio Alchemist/Sonic Strategist
Steve Keller is Sonic Strategy Director for Studio Resonate, an in-house audio-first creative consultancy offering support to brands that advertise on the Pandora, SiriusXM, Stitcher, and Soundcloud platforms.
Steve is recognized as one of the leading experts in the field of sonic strategy and identity. With a head for data and a heart for sonic expression, he actively engages in collaborative research projects, exploring the power of sound to shape perception and influence behavior. His research covers a broad range of topics that include an examination of the relationship between sound and taste (conducted with Oxford’s Crossmodal Research Laboratory), an exploration into the existence of audio archetypes (conducted with Goldsmiths University London), demonstrating the effects of source bias on evaluations of music aesthetics and worth (conducted with Technische Universität Berlin), and how music, soundscapes and noise in healthcare environments affect patience outcomes and satisfaction (with Oxford’s Charles Spence). Steve is also a part of the think tank serving Chef Jozef Youssef’s London based Kitchen Theory, where he lends his sonic expertise to the development of gastrophysics experiences for brands and consumers alike.
An in-demand speaker, Steve is often found sharing his insights at conferences (MIDEM, Cannes Lions International Festival of Creativity, TEDx, Eurobest, Dubai Lynx, Transform Hong Kong, Transform London, Neuromarketing World Forum, Shopperbrain, Neurocamp, Forum Acusticum), professional and academic organizations (AMA, ESCOM, SMPC, ABA, ASA) and universities around the world.
In addition to his degree in Psychology, Steve has over 25 years of experience in the music industry as a producer, remixer, composer, independent label executive, music publisher and manager. He is a recipient of the iHeartMedia Scholarship for Leadership in Audio Innovation, and is currently completing an Executive MBA through the Berlin School of Creative Leadership, where his thesis is focusing on racialized listening, the impact of a “sonic color line,” on marketing and industry practices.