Jenn Laskey, also known as “L.A.’s Key”, a USC alumni with a degree in communication & theater (2003), has 19 years experience in all facets of nightlife, special events, weddings, marketing, and the hospitality industry, serving as a prolific venue event director, planner, producer, designer, wedding planner, P.R. liaison, hospitality & nightlife consultant, promoter, marketing expert, creative director, venue location scout, and filming location expert.
With a passion for innovative and inspiring entertainment, theater, artful design, and music, along with a natural talent for conceiving, creating and executing fantastic experiential events of all kinds, Laskey launched RedLight Special Events & Promotions in January 2002 to bring all her industry assets and networks together with the goal of providing Angelenos a constant & refreshing dose of affecting & exceptional nightlife.
Evolving from nightlife roots, today Jenn and RedLight are widely regarded as one of the most tastefully influential and poignantly powerful full-service boutique event planning, production, and design entities in Los Angeles. She works with over 250 venues on a freelance level (and many more closely), all of whom benefit greatly from the alliance. Laskey is highly sought after by media, friends, & clients alike as an event maestro and influential tastemaker exposing her audience to the newest, most highly desired and unique venues, special events, art, architecture, design, fashion, cultural happenings, products and services aligned with her hip, creative & artistic flair. She is indeed “LA’s Key”.
For venues and clients, she and RedLight provide the rare and convenient luxury of a vertically integrated ‘One Stop Shop Solution’ for all needs associated with the entire process she calls venue + event matchmaking which includes: scouting, negotiating, booking, then to follow with event planning, promoting, and producing everything from small and intimate mixers or dinner parties to multi-million dollar A- List productions. A venue + event matchmaker in her own right, She saves clients both time and money due to her vast experience and close personal relationships with owners, managers, and event directors at both the top restaurant and club hotspots as well as the most charming hidden gem wedding and event spaces.
One of her main services is as a dedicated Venue Event Director, where along with her vast event client Rolodex, she brings the added benefit of her marketing, promotions, Rockstar event planning/management, and creative direction expertise. Since 2005 and beyond Laskey has made venue event direction a huge part of her business and track record of success. In a nutshell, she will handle a venue’s event sales by both handling closing the deal on a venue’s incoming leads and coordinating their events coupled with directing a large array of her personal friends and event clients to these featured venues. She has had great success putting new venues events departments on the map from pre-opening phase as well as reviving venues that are a few years old and need a new revenue stream of special events and creating or propelling filmings divisions with all of her industry and locations contacts. Laskey also has curated contacts with the best planners and entertainment execs in charge of their companies planning, and can expose venues to their dream clientele at the drop of a hat. Jenn is very selective with the venues she will represent for event sales, but when she does choose one the increase in revenues and word of mouth popularity are almost immediate and always far reaching and residual effects last for years to come.
Laskey and her company currently hold the title of Director of Special Events for a prestigious
restaurant/ bar /event & wedding space Madera Kitchen since their opening in May of 2014 when
she created an event department for what was set out to be a restaurant, now hitting over $1.5M
per year in event sales (www.maderakitchen.com). She additionally oversees the event division
for Westwood restaurant /event space gem, Fellow (www.fellow.la). In her portfolio of past
venues she has event directed she showcases: The 1933 Group (who owns 10 artful bars: Harlowe,
Sassafras, the attic at Sassafras, Bigfoot East, Bigfoot West, Oldfield’s, The Thirsty Crow, Highland
Park Bowl, Idle Hour, and La Cuevita), Plant Food + Wine, Spear Steak & Seafood House, Sadie
Kitchen & Lounge, The Dolce Group (Geisha House, Beso, Wonderland, Lemon Basket, Angels &
Kings), Takami Sushi + Elevate Lounge, Beach Nation, Boomtown Brewery, Ecco Ultralounge, Blue
Velvet Restaurant, 86, Wolfslair, Level3, and Brasserie Les Voyous.
A newer accolade of Jenn’s is creating and overseeing an uber successful boutique wedding
division at restaurant/ bar Madera Kitchen in Hollywood. What started as an experiment has now
turned into 70-100 weddings a year at her main client/ venue. Jenn was uniquely poised to do this
with her event sales background coupled with being able to provide that one stop shop with her
wedding brands coordination packages. With what may have been an unlikely wedding
location, Jenn, her team assistant coordinators, and the Madera team created a turnkey offering
to provide a beautiful indoor/ outdoor space for weddings up to 150 guests that also offer
wedding coordination, rentals, gourmet food, open bar, and staff all under one package. They
are now very sought after and have appeared in a number of wedding blogs. This also provides
consistent revenue and new business exposure for Madera, now a well-oiled machine after 6.5
years, it runs well with minimal oversight due to the systems Jenn put in place and her reputation I
the wedding biz.
Beyond playing matchmaker between top venues and event clients, Laskey’s passion is in working
with people in all budget ranges to carefully plan every detail of their event and to see that it is
seamlessly executed from start to finish. After years of careful curation, Laskey’s role carries over
to vendor matchmaking, as she works with the event & venue owners/managers, catering
partners, bar teams/ mixologists, graphic designers, event designers, production and rental
companies, DJs, Bands, experiential entertainment, and more to provide clients with the tools
needed to create an affecting and mesmerizing experience. Some of her most popular areas of
event work include: film premieres, wrap parties, record release parties, corporate and
entertainment company holiday parties, weddings, birthdays small and large, engagements,
anniversaries, product launches, venue opening parties, liquor company event marketing,
bat/bar mitzvahs, fashion shows, fashion branding events, charity galas, fundraisers, and various
performance art events.
Event management and day/month of coordination is an essential part of each event’s success
but so often is a forgotten line item on today’s event budgets, which can be a costly mistake.
Having someone with 19 years of event planning and production experience coupled with intense
understanding of both the front and back of house in the hospitality industry to oversee and
manage your event will give you the peace of mind that everything will run smoothly. With a
creative eye and design expertise, RedLight’s Jenn Laskey is the perfect person to make sure your
event looks and runs perfectly from set up to strike.
Jenn currently has strong relationships with over 250 venues and is always finding new alliances
(restaurants, bars, lounges, nightclubs, event spaces, loft/warehouses, historic landmarks, &
wedding venues, private estates) in all parts of Los Angeles making the process of producing an
event with her much more pleasant for all parties considered. She is constantly in-tune with industry
news, new venue openings and has an array of special architecturally significant and unique
locations, available to clients for multi-media use such as still photo/film & T.V. productions, and
events of all size and scope. Laskey has also utilized her many resources with top location scouts/
mgrs. And location agencies coupled with great marketing and content creation or create or
propel new venues into the filming landscape which can be such big revenue here in LA (and
higher profitability of course).
A thriving division of Laskey’s company includes Weddings by Jennifer Laskey. Jenn is quickly
becoming the leader in creative, artistic, non-traditional, and low-mid budget weddings, with over
400 weddings under her belt since 2007. Jenn does full service planning: from venue scouting and
contract negotiation, to referring and coordinating vendors at special rates, to event design, to
overall artistic direction, and of course making sure everything is beautiful and runs perfectly –
handling the run of show or stage managing the day of the wedding. Jenn has also worked with
an array day/week/month of wedding coordination clients & full service planning and design
clients alike. Additionally, she also has partnerships and serves as the event & wedding planning
expert and to go-to producer for many private owners homes & estates. She also served as the
past wedding planner and site logistics manager for Malibu estate wedding Venue Rancho
Chiquita for 4 years before the owner retired from 17 years in the wedding business.
Laskey and her partner at Archetype Hospitality and Development have more recently been
tapped by top real estate investors and developers to partner or work on management deals to
provide a turnkey solutions to create and run event departments and oversee hospitality
operations. Her partner Archetype brings a wide range of complementary skills to the table from
government / hospitality consulting, working with expeditors on all pre opening permits, built out,
kitchen design, HR, staffing, compliance, lobbying, and overall operations expertise and
management. In 2019 they partnered/ consulted on a prospective adaptive reuse project which
was an mixed use building with an event space in Pasadena housed in a former 1920s Spanish
gothic church. A more long term dream come true, in the works since 2019, and launching in
2021, She and Archetype also have a partnership in the development, operations, and event
sales/event direction for a new Culver city rooftop event and filming space they have been a
part of since construction and pre-opening phase, called Palm Sophia Rooftop
(www.palmsophia.com). The dynamic duo are handling everything for the real estate owner
partner on this lucrative joint venture.
On the event marketing front, Laskey and Redlight also provide targeted branding & marketing
solutions as well as traditional and unconventional P.R. services via her Visionaire Marketing & PR
Group. Corporate brands flock to Laskey and Redlight for their launch parties and tastemaker
event initiatives not only because of her professionalism and operational expertise, but more
importantly her powerful e-mail list & loyal social media following coupled with her impeccable
reputation, leverage and precise reach to the influencer crowd & entertainment industry elite.
With a tight grasp on each particular clients specific needs, Laskey puts the right people in the
right space at the right time, with continued and far-reaching marketing effects.
With her background in music, theater, & performance, Jenn has always had a strong passion for
the arts and the incorporation of these elements into nightlife. With these skills, she has created
unique and influential events such as “Lust Affair”, “Art-Effect”, & “BodyRock”. With her finely tuned
ear and experience in A&R, talent scouting (Interscope Records), and music management
(Benchmark Entertainment), she has also taken the initiative to collaborate with top DJ’s and
music producers to release a special RedLight music compilation each year.
Her newest venture, Salvage Beauty Design Co. was inspired by her great passion for the ethereal,
gorgeous and iconic architecture & design of the early 20th century and with several projects in
the works already, including historic restoration and turn-key interior design for both hospitality,
commercial and residential clients, as well as event design, Jenn is excited to bring yet another
element of her creativity and talent to the Los Angeles stage. Some of her work has been
published on apartment Therapy, Romantic Homes Magazine, and Harper’s Bazaar online, and
featured her 1909 historic home design as the backdrop for music videos Terror Junior’s “Pretty”,
R.Lumur’s “Cold”, Carole’s Daughter’s “Violent”, numerous horror genre tv shows and films, and
photo shoots for, French fashion line Enfants Riches de Primes, Emmy Magazine, KushQueen, and
Jeremy ray Taylor for Saturne Mag.
Laskey strongly believes restaurants, nightlife and special events should be unique & experiential,
effectively transporting guests to another place and time, thereby leaving a lasting impression.
She plans to continue pushing the envelope through her events and marketing, tirelessly working
as an entrepreneurial maven to create all stylistic and design elements of more event spaces,
with amazing partnerships down the line!
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Some of RedLight’s most noteworthy event planning and creative marketing clients include, OWN,
Ellen, Pabst, Shed Media, FarFetch, AirBnB, Native instruments, Hulu, Netflix, Amazon, AMC, Fox,
Warner Brothers, NBC-Universal, Paramount, Neyo, Rihanna, Quincy Jones, Maybach, Lionsgate,
Magical Elves, Chiat-Day, Jones Day, Union Bank, Create Advertising, Complex Media Group,
Sundance Institute, Sofia Coppola, MTV, VH1, Bravo, E!, HBO, Lighthearted Entertainment, Shine
America, Key & Peele, Tosh.O, Casual, Westworld, Shark Tank, Angie Tribeca, Price is Right, The
Conjuring 2, Veronica Mars, Fear the Walking Dead, Boshe, Pee Wee Movie, Chivas, Macallan,
Malibu Rum, Jose Cuervo, Microsoft, The Boston Consulting Group, YPO, Intel, Smashbox Studios,
Cristophe Salon Beverly Hills, EA Games, America Idol, Disney, Nickelodeon, Dreamworks, The
Recording Academy/ Grammys, Kyocera, MLB (Major League Baseball), The Entrepreneurs
Organization, KW Realty, BRC Advisors, USC, UCLA, NYU, Harvard, Stanford, Southwestern Law,
Royal Order Jewelry, Media Temple, Dewar’s, Metromix.com, Interscope, Geffen, A&M Records,
Sony Music, Epitpah Records, MediaBistro, PR Newswire, & New Wave Entertainment.
Redlight has retained many marketing & PR clients including; Sadie Kitchen & Lounge, Royal
Order Jewelry, Cristophe Salon, Takami Sushi, Elevate Lounge, Chin Chin, Gobi Mongolian BBQ,
Cafe 50s, Wokcano, Vinolio, 86 & Brasserie Les Voyous and has thus developed amazing P.R &
creative marketing skills & strategies. Via Visionaire PR group, Jenn has a myriad of special event
collateral in her portfolio including highlighted features in; Angeleno Magazine, LA Times,
Metromix, Brand X, UrbanDaddy, 944, Thrillist, Daily Candy, the Rundown, LA.com, Los Angeles
Magazine, Apartment Therapy, LA Confidential, The Hollywood Reporter, Variety, and more.
Her most notable event productions to date include; Maybach Icons of Luxury x Quincy Jones
Launch event, Roy Choi x Madera Kitchen’s hot Cheetos pop up “The Flamin Hotspot”, her
birthday party and event showcase at Venice event space 800 Main, Magical Elves ‘Elfest’, Native
Instruments, Boston Consulting Group, Mobscene, OWN network, and Picture Head’s annual
holiday parties ,Comedy Central’s “Key and Peele” final season wrap party, Zune & Compound
Entertainment’s Grammy Party for Neyo & Rihanna, Fox’s American Idol Finale Party, Fox’s “Bones”
wrap parties, Mary J Blige’s “Love & Life” Record Release Party, Nelly Furtado’s “Loose” record
release party, Miramax & Bravo’s “Project Greenlight Premiere Party”, The Foreign Exchange’s
Grammy nomination party, LuxuryFashion.com and actress Fairuza Balk’s Red Carpet Oscar Event,
Cristophe Salon’s “Beauty Mix’ events, Royal Order Jewelry’s grand opening, the red carpet
feature film premiere of Lionsgate/After Dark Films’ “Captivity”, as well as holiday and end of the
year parties for USC’s Marshall school of Business MBA program and the school of Cinema
Television, and many more.
SPECIFIC REACH & FOLLOWING >>>>
+email list:: 32,000 active/best list // local LA based // Niche demographically targeted lists
+facebook :: 5,000 friends & 2,200 add’t followers (www.facebook.com/jennlaskey)
+facebook business pages :: 2,600 + 1,300 followers (www.facebook.com/redlightspecialevents
and https://www.facebook.com/WeddingsBYJL/ )
+twitter :: 3,100 followers (https://twitter.com/Jennlaskey)
+instagram :: 6,700 followers (www.instagram.com/jennlaskey)
+Client raves & reviews :: https://www.linkedin.com/in/redlight/
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Contact: email@example.com | 213.321.5886 | www.redlightspecialevents.com