Jamie Ward is Professor of Cognitive Neuroscience at the University of Sussex. He has an MA in Natural Sciences from Cambridge and PhD in Psychology from Birmingham, and previously held a faculty position at University College London. He is the Co-Director of Sussex Neuroscience and was Founding Editor of the journal, Cognitive Neuroscience. He has a particular research interest in synaesthesia and, more generally, in the question of how information is integrated between the senses. He also runs the Leverhulme Doctoral Programme in ‘Sensation, Perception and Awareness’ at the University of Sussex. In addition to his research, he is well-known as an author of leading textbooks (Students Guide to Cognitive Neuroscience; Students Guide to Social Neuroscience).